Google on On-page SEO

What is On-Page SEO?

On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.

 

This is different from off-page SEO, which is optimizing for signals that happen off of your website (for example, backlinks).

 

Why is On-Page SEO Important?

Does traditional on-page SEO still make a difference in 2020?

 

Yup!

 

In fact, Google’s own “How Search Works” report states that:

Google on On-page SEO

Even though Google is MUCH smarter than it was back in the day, they still use old school stuff (like looking for a specific keyword on your page).

Google still crawls your site for keywords

And there’s data to back this up.

 

Our analysis of 1M Google search results found a correlation between keyword-rich title tags and first page rankings.

 

Keyword appears in title tag (exact match)

And if you search for any competitive keyword, you’ll notice that the top ranking pages almost all use that exact keyword in their title tag.