How YouTube’s search engine algorithm works

How YouTube’s search engine algorithm works

 

Most importantly, they want you to drive engagement to your videos and they’ll reward you with visibility.

 

Most engagement metrics can be measured in YouTube analytics as likes/dislikes, comments, CTR, audience retention, average watch time, end screen clicks, card clicks, and the list goes on.

 

Bottom line?

 

If you can’t engage your audience, your chances of ranking your YouTube videos for a meaningful keyword are slim to none.

 

Enough chitter chatter.

 

Let’s get down to the 7‑step process to rank your videos higher in YouTube search.

 

Step #1: YouTube keyword research

If you’re not targeting keywords with search volume, then you’re not going to get search traffic.

 

We had some first-hand experience of this in March — June. We launched a series of product-related videos for our Marketing with Ahrefs series, which are used to educate our users rather than drive search traffic.